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People Magazine Celebrity Baby Blog - March 2011

People Magazine Celebrity Baby Blog - March 2011
Mar 13 2011 11:00 AM ET

Belly Button Boutique: A Cool Shop for Moms-to-Be

Once a woman learns she’s expecting, shopping quickly becomes all about the baby.

But after a difficult first pregnancy, Karla Trotman, began researching ways to enhance the experience for expectant moms.

The result? A much more comfortable second pregnancy for Trotman — and the launch of Belly Button Boutique, a one-stop online shop for moms, both before and after baby arrives.

From pregnancy pillows and stretch mark cream to nursing pads and C-section panties, the site focuses on practical items in categories like nausea & heartburn, sleeping and labor.

Top sellers include the Shower Hug ($30), an abdominal wrap that guards against milk leakage and protects sore nipples in the shower; natural skin care products by Belli and Earth Mama ($9 to $49.95), the popular Lose Your Mummy Tummy DVD ($25), and Whoa Mamma clothing sets, which are comfy enough to be worn before and after baby arrives.

“Moms no longer have to suffer,” says Trotman, the proud mother of Dylan, 4, and Bryce, 2.

Ready to pamper yourself or the mama-to-be in your life? Browse the full collection of accessories and gifts at bellybuttonboutique.com.

— Alexis Chiu